Watch enthusiasts, rejoice! Tudor — the younger, more affordable little brother to some brand you may have heard of called Rolex — is landing in the States once more later this year. Launched in the late ’40s by Rolex founder Hans Wilsdorf, the brand borrowed some of its elder sibling’s assets (the incredible Oyster case, for one), but quickly distinguished itself with its own, oftentimes highly creative, design aesthetic. At least, that was the case until the ’80s and ’90s, when Tudor’s development took a back seat to Rolex’s, eventually resulting in the younger brand being pulled from the US market in the early aughts.
Well, the times, they are a-changing. Tudor hits our shores once again in a few months, and the folks at Hodinkee couldn’t be happier about it. Which is exactly why they created the video you see above. In it, the site’s own Ben Clymer talks about what the stateside relaunch means to him, and gets friends Michael “A Continuous Lean” Williams, Gizmodo’s Peter Ha, and horological scholar John Reardon to do the same. Check it out for some words of wisdom — plus, you know, some really damn good-looking watches.